The Arizona Lottery’s launch of Mega Millions was not only successful, it was a lot of fun. Now RIESTER is set to keep the momentum going with a series of statewide events and an advertising campaign that shows how Powerball and Mega Millions are living happily ever after in Arizona.
Christina Borrego and “Powerball” greet “Mega Millions” at the airport.
Yesterday RIESTER’s Christina Borrego joined with “Powerball” from the Arizona Lottery to welcome “Mega Millions” to Arizona.
Mega Millions is a new multi-state game being offered by the Arizona Lottery. Tickets go on sale at 4 a.m. Sunday, April 18, 2010.
The public can meet the “Powerball” and “Mega Millions” characters and follow their stories at arizonalottery.com or on the Arizona Lottery Facebook Fan page at facebook.com/arizonalottery.
RIESTER’s new campaign for the Arizona Lottery is sure to continue to fuel record-setting sales.
The Arizona Lottery has experienced a 22 percent sales increase over the past five years, the time span that RIESTER has had the account, while sales growth for the other 43 state lotteries averaged only 10 percent. The Arizona Lottery ranked second in the nation for sales growth in 2009.
Last month was the largest sales month in the entire history of the Arizona Lottery.
Read more about Mega Millions at the Arizona Lottery website.
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