RIESTER Blog » Pacific Power

RIESTER congratulates PacifiCorp for wining 13 UCI Better Communicator Awards.

Laura Carlson — Fri, 24 Jun 2011 19:19:57 +0000

One of the award winning ads.

The UCI Better Communicators Competition was held last night and PacifiCorp was the big winner with 13 awards! Below is a list of the awards and categories:

First place, Complete Campaign (marketing): wattsmart
First Place, Direct Mail: Centennial brochure
First place, Series of Newspaper ads (marketing): wattsmart series (fantasy, inefficient, demanding)
First place, Employee Communications: Centennial video
First place, Single TV ad (marketing): Front Door
First place, It Didn’t Fly: Toilet paper – online bill pay poster

Second place, Outdoor: Fan
Second place, Single Newspaper ad, Image/PR: Flower
Second place: Safety communications: Call Before You Dig TV

Third place, Outdoor: Caulk
Third place, Bill Insert: Home Energy IQ Workshop (with flower)
Third place, Special Brochure: Utah PR brochure

Best in Show, Newspaper/Magazine: Flower

Congratulations and thank you to everyone who worked hard on these communications pieces!

In case you aren’t familiar with this awards competition, The Better Communications Competition is among the longest running awards programs for excellence in utility communications.

Congratulations PacifiCorp!

“Bike Shop.”

RIESTER — Tue, 10 May 2011 23:00:45 +0000

What setting could be better than a bike shop to help Pacific Power and Rocky Mountain Power remind customers of the importance of renewable energy and energy efficiency programs?

Biking is about being outdoors and exercising. When we get on a bike, we are stepping out of the controlled and energy intensive environments where so many of us spend so much time.

Holiday message from Pacific Power.

RIESTER — Thu, 02 Dec 2010 12:23:44 +0000

The holiday season is a perfect time to save energy.

RIESTER client PacifiCorp suggests you make living green a family project.

Jeff Bagley — Thu, 27 May 2010 15:41:58 +0000

Lowering your carbon footprint works best when you work together as a family. Set a goal to use less and save more. Start by turning off lights and electronics that are not in use. Raise your thermostat in the summer to 78 degrees. And make simple changes like signing up for paperless billing. Everyone can help, from big to little. To learn more visit pacificpower.net/footprint.

PacifiCorp is the parent company to Pacific Power and Rocky Mountain Power.

Pacific Power. 100 Years.

Laura Carlson — Wed, 24 Mar 2010 22:11:37 +0000

Electricity is one of those things that we take for granted—yet it remains a marvel of the modern world. So much of what we do is made possible through electrical power.

RIESTER is honored to work with Pacific Power, and we especially enjoyed helping to create this video to celebrate their first 100 years.

How we generate the power that is vital to our lives is one of the top green issues of our times, an issue where Pacific Power is leading the way.

As you sit back and enjoy, keep in mind all of the people behind the scenes that bring power to you.

Pacific Power, is a division of PacifiCorp and part of MidAmerican Energy Holdings Company.

Public service ads for Pacificorp.

Jeff Bagley — Tue, 20 Oct 2009 18:37:56 +0000

Do you take electricity for granted? Most of us do, after all, we’ve had it around our whole lives. Just flip a switch and it’s there.

The reliability of electricity from utilities is a marvel of the modern world. Our client, Pacificorp parent company of Rocky Mountain Power and Pacific Power, is running a campaign focused on providing helpful tips to customers to save energy, money and be safe. The spots are short, only 15-seconds. This format was perfect for dramatizing a message in a clear and simple way. Simple acts of conservation repeated by millions of consumers of electricity will help us all save money and lower our impact on the environment.

Pacificorp provides an important and vital public service.