Waste Free OC campaign featured in Los Angeles Times.
Written on February 5th, 2010 | Posted by RIESTER
Orange County, California’s Waste Free OC campaign is featured in today’s Los Angeles Times.
Read the story here.
RIESTER
Posts Tagged ‘recycling’
Waste Free OC, Save Room for Tomorrow–RIESTER designs and delivers new website for Orange County, California.
Written on January 15th, 2010 | Posted by Alan Perkel
Orange County, California has one of the highest recycling rates in the nation. Yet even in a place where people recycle at high rates, Orange County is using its landfill space quickly. In addition to recycling, citizens need to change their habits to reduce the amount of waste they create. Such behavioral changes, spread throughout the county, can dramatically increase the life of the local landfills.
RIESTER is proud to work with Orange County on this important issue. There are many actions people can take to help, including: Increasing the use of reusable containers, composting, not requesting ATM receipts, cutting back on the amount of mail received, taking reusable bags to the store and many more. We are Brand Activists for a Waste Free OC.
A movement exists, endorsed by the state of California, to promote the concept of Zero Waste. By reducing and reusing materials that we habitually send to the landfill, it is possible to reach the goal of Zero Waste. En route to that important goal, Orange County is promoting a campaign to reduce waste generated by each household by 10%. A 10% reduction county-wide will be a huge step in the quest for Zero Waste.
The new website gives the citizens of Orange County the resources they need to reach these goals. It is well known in circles of people knowledgeable about waste management issues that Americans generate far too much trash. It has been a privilege to assist Orange County by creating the first phase of its new website. This site will greatly assist residents in finding resources to cut back on what they send to the landfill.
Let’s save room for tomorrow at all landfills.
RIESTER LAUNCHES LANDMARK SUSTAINABILITY CAMPAIGN.
Written on April 8th, 2009 | Posted by RIESTER
RIESTER unveils the first, fully integrated sustainability movement.
As our nation’s cities grow, natural resources are being squeezed, air quality is being threatened and landfills are running out of room. On April 8, RIESTER responded in force by launching STAND FOR LESS in San Diego, the first fully integrated sustainability campaign for a major U.S. city.
With the California Department of Conservation at the helm, STAND FOR LESS is a first-of-its-kind, cooperative campaign that brings together utilities, corporations, local and state agencies. Their collaborative purpose is to motivate residents and businesses to use less water, consume less energy, drive fewer miles and create less trash by recycling.
At the kick-off event, Bridgett Luther, Director of the California Department Conservation, put it succinctly: “We have the policies, now we need the people.” Joining her at the gathering were San Diego Mayor Jerry Sanders, actor and activist Ed Begley, Jr., and partners from both the public and private sector.
The campaign practices what it preaches by using short form TV and radio commercials. This includes four :15 TV commercials and six :10 radio commercials. RIESTER went as far as to produce all four TV spots in a single day on a simple, white set. This efficient approach minimized the potential carbon footprint of the production. All of the TV and radio spots direct San Diego residents and businesses to standforless.com, an on-line community that features blogs, sustainability information and access to campaign components.
As STAND FOR LESS grows and gains momentum throughout San Diego, it is setting an example for cities nationwide. Whether they have 50,000 residents or 5,000,000, they, too, can STAND FOR LESS and respond to a growing crisis.
RIESTER ENCOURAGES RECYCLING ON SOCIAL NETWORKING SITE.
Written on December 3rd, 2008 | Posted by RIESTER
As part of the renovated bottlesandcans.com site, RIESTER created Carbotron, a Facebook application of a recycling superhero that allows users to calculate their weekly carbon footprint on their Facebook page. Facebook users can add Carbotron to their profile to determine how eco-friendly they are based on how much plastic, aluminum and glass they recycle each week. Carbotron followers can then challenge their friends to measure their carbon footprint by forwarding the application. Click here to add Carbotron to your Facebook page.
RIESTER ENCOURAGES “GREEN” HOLIDAY SHOPPING WITH ONLINE GUIDE.
Written on November 24th, 2008 | Posted by RIESTER
Looking for an eco-friendly gift this year? Search no further than www.greengiftguide.com, launched by RIESTER and the California Department of Conservation. Many of the listed products for the home, office and outdoors are made from recycled materials. The site provides “green” tips for the holidays, including gift wrapping, trimming the tree and entertaining. To visit the site, please go to www.greengiftguide.com.
RIESTER LAUNCHES BOTTLESANDCANS.COM FOR THE CALIFORNIA DEPARTMENT OF CONSERVATION.
Written on November 17th, 2008 | Posted by RIESTER
RIESTER has launched the California Department of Conservation’s recycling website, www.bottlesandcans.com , to reach out to Californians who possess different levels of awareness regarding what, where, why, and how to recycle beverage containers. RIESTER created the new site to provide information for Californians who recycle often, occasionally, or full time. The site offers an interactive California Refund Value calculator that determines how much cash residents can receive from recycling; a pledge to recycle; instructions on how to start a recycling program, and more. Website visitors can use the Recycle Location Finder, which locates local recycling centers by zip code, and can request the free Recycling Starter Kit. To view the new site go to www.bottlesandcans.com.
