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Posts Tagged ‘Seth Godin’

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Thought leaders: Seth Godin, Craig Newmark, Mirja Riester.

Mirja Riester, RIESTER’s chief strategic officer, is featured at Idea Mensch a site that spotlights idea leaders who bring their ideas to life.

Mirja is in the company of such prominent thinkers as Seth Godin, Craigslist founder Craig Newmark, writer and businessman Gary Vaynerchuk along with many others who are leading the way in the 21st century.

Mario Schulzke of Idea Mensch interviewed Mirja.

Mario: What trends excite you?

Mirja: The trend toward a simple life that we are seeing as a consequence of the recession – and how people’s desires are shifting. I am fascinated as to how this will truly impact how we live in the future. Will we change our lives to adapt more sustainable lifestyles? Can these changes be sustained even if the economy regains momentum? How much stuff do people really need to be happy? Despite the economic challenges the move toward sustainability in many aspects of life are only slowly gaining traction and we are at the forefront of determining how to advance the movement all the way to the top of large corporations.

Read the full interview at Idea Mensch:

Mirja Riester – Activist for sustainability in marketing.”

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RIESTER recommends: Seth Godin’s What Matters Now.

RIESTER recommends What Matters Now an ebook compiled by Seth Godin. Godin’s free book is an example of the best of contemporary communications, made possible and distributed via social media tools like blogs, email, Twitter, and Facebook. Note that most of the contributors also use old style mediums including books, public speaking engagements, television and radio to get out their messages.

Offering short essays by top thinkers of our day, What Matters Now will fuel your creative juices as you prepare for the year and decade ahead. Here are five examples of what you will read:

Alan Webber, co-founder and editor of Fast Company magazine, discusses the need to raise the costs of unsustainable systems in order to arrive at a sustainable world.

Robin Waters, author of The Trendmaster’s Guide, celebrates adventure and encourages us to get outside of our bubbles and see new parts of the world. Robin says that an adventurous mind is one that is open to new experiences and new ideas.

John Moore, a self-proclaimed marketingologist, encourages businesses to take a position. Moore says that when a business does this they will likely lose some customers, but they will be more appealing to others. Move beyond the bland and make a difference. Outdoor apparel maker Patagonia is one role model of this.

Tim Sanders, author of Love is the Killer App, discusses confidence which he describes as the “rocket fuel of your business.”

Gary Vaynerchuck, author of Crush It!, reminds businesses that now it is easier than ever to engage customers on a personal level, including the most simple types of communications like saying “thnx” via email, text, Twitter, or whatever other tool is at your disposal.

Download Seth Godin’s ebook by clicking here. It is available for free as a PDF file.

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