RIESTER Blog » Super Bowl http://www.riester.com/blog We are brand activism Thu, 29 Jul 2010 15:39:54 +0000 http://wordpress.org/?v=2.8 en hourly 1 From the Super Bowl to the Olympics, RIESTER’s Jeff Bagley finds some good ads. http://www.riester.com/blog/2010/02/16/from-the-super-bowl-to-the-olympics-riesters-jeff-bagley-finds-some-good-ads/ http://www.riester.com/blog/2010/02/16/from-the-super-bowl-to-the-olympics-riesters-jeff-bagley-finds-some-good-ads/#comments Tue, 16 Feb 2010 20:31:40 +0000 Jeff Bagley http://www.riester.com/blog/?p=1176 What makes a good ad? It should be entertaining and use humor in a way that is related to the product benefit.

Watching the Olympics this past weekend reminded me of some interesting contrasts to Super Bowl ads. Super Bowl ads use big, over-the-top humor. The Super Bowl is a time for extreme advertising. If the ads are going to work, there is often just one chance to get it right.

Olympic ads are a different breed. The spots are repeated frequently over the two weeks of the games. Olympic ads are more emotional, patriotic and heartwarming. There is a bigger emphasis on children, the pursuit of dreams and dedication to difficult goals.

The following two Olympic ads stood out to me as a job well done:

]]> http://www.riester.com/blog/2010/02/16/from-the-super-bowl-to-the-olympics-riesters-jeff-bagley-finds-some-good-ads/feed/ 0 RIESTER’s Jeff Bagley of Salt Lake City comments on this year’s Super Bowl ads. http://www.riester.com/blog/2010/02/08/riesters-jeff-bagley-of-salt-lake-city-comments-on-this-years-super-bowl-ads/ http://www.riester.com/blog/2010/02/08/riesters-jeff-bagley-of-salt-lake-city-comments-on-this-years-super-bowl-ads/#comments Mon, 08 Feb 2010 18:05:15 +0000 RIESTER http://www.riester.com/blog/?p=1102 Jeff Bagley, Creative Director at RIESTER of Salt Lake City, did the media rounds this year to discuss advertising in the Super Bowl and this year’s ads. Bagley has produced numerous Super Bowl ads himself.

Post-game analysis on Sunday night:

Prior to the game on ABC news:

Jeff was featured in an article in the Salt Lake Tribune. He was also interviewed on KSL-TV and KSL radio.

]]> http://www.riester.com/blog/2010/02/08/riesters-jeff-bagley-of-salt-lake-city-comments-on-this-years-super-bowl-ads/feed/ 0 Waste Free OC campaign featured in Los Angeles Times. http://www.riester.com/blog/2010/02/05/waste-free-oc-campaign-featured-in-los-angeles-times/ http://www.riester.com/blog/2010/02/05/waste-free-oc-campaign-featured-in-los-angeles-times/#comments Fri, 05 Feb 2010 20:58:41 +0000 RIESTER http://www.riester.com/blog/?p=1099 Read the story here. ]]> Orange County, California’s Waste Free OC campaign is featured in today’s Los Angeles Times.
Read the story here.

wastfeeOC

]]> http://www.riester.com/blog/2010/02/05/waste-free-oc-campaign-featured-in-los-angeles-times/feed/ 0