RIESTER

Posts Tagged ‘Troy Pottgen’

Troy Pottgen

Help us send 1,000 siblings in foster care to Camp to Belong in 2011!

They say “we get by with a little help from our friends.” And right now, Camp to Belong needs our help. This non-profit–dedicated to reuniting siblings separated by foster and adoptive care for a week of fun and memories at summer camp–has been selected to participate in the PEPSI REFRESH PROJECT. This project awards grants each month to worthy organizations, and they’ve selected Camp to Belong for consideration for their $250,000 award in July! Should CTB be fortunate enough to win, this grant would send 1,000 separated siblings to reunite at camp next summer!

So we need you to vote. We need your friends and families to vote. We need your work colleagues to vote.

WE NEED EVERYONE TO VOTE, VOTE, VOTE!

Each person may vote once per day for the entire month. Vote here for Camp To Belong’s Pepsi Refresh Challenge idea:

Lynn Price, Founder and President Emeritus–and a former youth in care who was once separated from her sister, Andi–started Camp To Belong with the belief in the “Power of the Ripple”–the idea that once small action can turn into a powerful force. We need you now to help us help them. 1000 siblings. 10,000 memories. 1,000,000 smiles. That’s the Power of the Ripple. That’s Camp To Belong.

Troy Pottgen

Casino Arionza at Talking Stick Resort is now open.

talking-stick-resort-guest-room

Comfortable, modern rooms await guests at the new resort.

Troy Pottgen thanks his colleagues on their accomplishments in relation to the launch of Talking Stick Resort:

At 6 a.m. yesterday, Casino Arizona at Talking Stick Resort opened its doors to the public near Scottsdale. While walking the floor that afternoon, amid happy guests and an even happier client, I was struck by just how much we at RIESTER have touched and shaped the look of this project over the last 18 months.

Our impact is evident in the beautiful brushed steel signs adorning every restaurant and club and featuring the stunning logos of Brooke, Laurie, Azalia, Carlos, Travis and Mike Levario.

It’s in every digital sign displaying the gorgeous food photography so well-organized and overseen by Laurie and Linda Walls.

It’s in each piece of collateral both written and art directed by our team and produced by Bill Robbins and Linda, and it’s in the eblasts, banner ads and social media efforts from our Interactive team.

It’s in the TV and radio commercials for both Casino Arizona and Talking Stick Resort co-created with the help of Xavier, Ben and Laurie, expertly produced as always by Linda Hart and brought to air by Kari and company in Media.

And it was all brilliantly promoted by Shanna, Jessica Jewell and our PR team, supported by our creative team in Salt Lake City, managed by our smart and resilient Integration team of Tiffany, Jenna and Simon–all under the ever-watchful eyes of Chaz and with the exact amount of guidance from Tom, Skip, Tim and Mirja.

Most marketing agencies never get to build and shape a brand like Talking Stick Resort from the ground up (in this case, both literally and figuratively). But we have, thanks to a long-standing and trusting client who appreciates the value of good, smart work. And while there is still much to do in the coming weeks and months to launch this resort properly to the masses once it is fully complete, I just wanted to share the appreciation I was feeling yesterday for the vast amount of work so many of you have put into this project to date. Thank you, I’m honored to know and work with you all.

Read the resort review by Claire Perkins of Arizona Foothills Magazine.

Plan your visit and find more information at the Talking Stick Resort website.

Troy Pottgen

Things I am thinking about on punctuation day.

As an advertising writer, I realize not everyone considers me a writer in the traditional sense, like one would a journalist or novelist. My best friend’s mom, who considered my free-spiritedness a bad influence on her CPA son, once asked me what I did.

“I’m a writer,” I said.

“Well, what kind of writing do you do?” she asked.

“Ads, mainly,” I said.

“Oh, so you’re not a real writer.”

Ouch. Although, now that I think about it, not being a real writer would explain a few things, including why I’ve never given much thought to the actual tools of my trade—punctuation marks.

Of course, I use punctuation marks. But I certainly don’t brandish them the way a chef would her tongs, or tuck them confidently in a belt loop like a carpenter would a hammer. But just because I don’t regularly sing the praises of apostrophes and parentheses doesn’t mean they aren’t worthy of it, particularly on their own special, albeit subdued, holiday. So to help you celebrate, I now give you a few things I’ll be thinking about on National Punctuation Day.

Why exactly do we call them punctuation marks and question marks? Why not punctuation steves, or question kathys?

Speaking of names, whoever named punctuation marks owes a sincere apology to the colon. Seriously, how do two little vertical dots get stuck sharing a name with the most disgusting organ in the human body? Did it lose a bet? Did it trash talk about being twice the period too much? Or did the punctuation guy just have a bad burrito before this one?
I need to know this stuff.

As much as the colon has reason to complain, though, it doesn’t compare to the semi-colon. If you think it’s lousy being called something that’s totally full of you-know-what, imagine being called something that’s only half full of it.

Now the ellipsis, whoo boy. It sounds cool and looks cool. Using one is pretty fun, too. It’s like the writer is saying, “You know what, I don’t want you to just read pause, I want to force you to pause by making your eyes stumble through three periods in a row.” Awesome. Of course, the Chinese really do it right. Their ellipses have six dots. That’s not just power, that’s honor—like holding your bow a little longer than everyone else.

Now maybe you’re sitting there thinking, “You know, Troy, that’s great, but I just don’t care about punctuation all that much.” And that’s fine. After all, what do I know? I’m not even a real writer. But go ahead and wish someone Happy Punctuation Day anyway! And I mean that…with an exclamation point.

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