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Posts Tagged ‘Venomocity’

Troy Pottgen

Dean Hedwic, addictDEAD.

Tobacco Addiction has succeeded in killing countless numbers who were unable to overcome it. Now, thanks to a technical glitch in the Internet, a few of these “smoking dead,” who live on in a purgatory-like place under Addiction’s control, have found a way to communicate with the living—through Facebook.

Meet the AddictDead and learn their stories—and in the process, discover the truth about tobacco and avoid Addiction once and for all.

The Smoking Dead are speaking, Addiction is watching, and time is running out…

Tom Ortega

Tobacco: Choose or refuse.

When teens are offered tobacco, it’s not always easy to say no. So RIESTER has teamed up with the Arizona Bureau of Tobacco Education & Prevention to give kids the refusal skills they need.

Choose/Refuse is a video questionnaire that takes kids through a variety of scenarios.

They’re watching it on venomocity.com, YouTube and Facebook.

It features real Arizona kids, along with a real mechanical arm.

RIESTER

24-Hour ‘Lock-in’ to teach Arizona youth perils of nicotine addiction.

More than 200 teens part of innovative ‘overnight’ anti-smoking youth conference

venomocity logoSmokers’ lives are organized around their nicotine addiction. Forfeiting control to addiction is at the root of a new, original program to stop Arizona youth from smoking and an ‘on-the-ground’ extension of the public service campaign, http://www.venomocity.com.

Today and tomorrow, June 11, the Bureau of Tobacco and Chronic Disease (BTCD) will immerse more than 200 youth from across the state, ages 13-17, into the 2011 anti-smoking youth conference being held at Arizona State University, Old Main Building, Tempe, Ariz. The first-ever 24-hour hands-on learning environment, called The Experiment. Brought to you by addiction. is packed with workshops and presenters.

“Today, teens know about the health impacts of smoking, there is a lot of information they can access,” said Wayne Tormala, Chief, Arizona Department of Health Services Bureau of Tobacco & Chronic Disease. “But, the health dangers may feel ‘far away’ to this audience so explaining the ‘instant impact’ of nicotine addiction leaves an impression right now. ”

On Saturday, they will wake up to a traditional Navajo tobacco ceremony, adapted for the attendees, presented by a Navajo tribal member.

Participating teens will preview a series of new interactive ‘choose your path’ videos that make saying ‘no’ cool. Designed especially for ‘Generation Net,’ participants will have a chance to create their own versions at the conference. The videos can be seen at http://www.venomocity.com.

Phoenix Theatre will unveil 15-minute plays, “Big Tobacco in the Boardroom” a theatrical performance and lab to explain big tobacco marketing tactics and “Anatomy of a Smoker” a theatrical performance and lab to explain the health effects of tobacco use, ‘live’ from a ‘coroner’s’ lab.

National anti-smoking advocate, Mackenzie Lowry will talk about how losing her dad to lung cancer inspired her work on a cigarette tax increase in her state. A Harvard graduate, she founded the Institute of Politics Tobacco Control Policy Group. Glamour magazine honored Mackenzie as one of the Top 10 College Women, coining her as “The Politician.”

Kids who weren’t able to join us in person, can catch some of the The Experiment in real-time online, at http://venomocity.com/experiment or follow it on Twitter #addictionexperiment.

Event organizers plan to stay in touch with all of the attendees and will encourage organization of anti-smoking efforts in their communities.

Janelle Brannock

Flash mob on Kick Butts Day!

On March 23rd, kids across the nation united to participate in local movements marking Kick Butts Day, an annual observance of the nation’s youth committed to fighting tobacco. Their energy shone through, and is the same enthusiasm that helped guide the creative process which led to the creation of RIESTER’s award-winning youth anti-tobacco campaign Venomocity: Brought to you by Addiction, which is rooted in their direct input and feedback.

In Arizona, Kick Butts Day events were carried out across the state that shed light on tobacco use here, where it is estimated that 6,800 people die each year from tobacco use and nearly 20 percent of Arizona high school students smoke.

From demonstrations in Yuma and Clifton to the Hopi reservation, youth across the state stood proud against Big Tobacco, demanding a change in the industry’s marketing habits targeting teens and appealing to elected officials to join the cause.

In the Valley, four high schools skillfully performed their own “flash mobs” during their lunch periods yesterday in front of their peers, and then came together as one group last night for an encore flash mob performance at Westgate City Center in Glendale, dancing to the Ke$ha hit “Your love is my drug.”

Nearly 200 kids across the state have also elected to “join a movement” of like-minded teens who want to fight big tobacco. This coalition is another layer in the firm’s commitment to tobacco prevention efforts for youth—and adults—across the state.

Kick Butts Day is a reminder for us all to get behind the cause.

The flash mob:

RIESTER

RIESTER pulls in 20 Addy Awards.

Ben Dveirin is the Art Director of the year! Congrats!

Ben Dveirin is the Art Director of the year! Congrats!

Each year, Addy Awards are handed out for creative work that excels in concept, design, copy and strategy. At this past week’s Addys, RIESTER racked up 20 awards for 10 different clients. Plus Associate Creative Director Ben Dveirin was named Art Director of the Year.

Among the awards were three Gold Addys for work RIESTER created on behalf of MidFirst Bank, Arizona Milk Producers and Arizona Department of Health Services Venomocity campaign. RIESTER also received Silver Addys for Alta Ski Area, Park County Travel Council (Wyoming), the Utah Symphony, Maricopa County Department of Clean Air, and MidFirst Bank. Bronze winners included work for Arizona Lottery, Big Brothers Big Sisters, San Luis Obispo County, and MidFirst Bank.

In addition to the Addys awarded to RIESTER, two of our creative partners were singled out for work they did on RIESTER productions. These include Audio Engine for the MidFirst Bank music theme and Copper Post for Scottsdale Convention and Visitors Bureau animation. Nice work, guys.

A small sampling of this year’s winners:

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RIESTER

RIESTER wins PRSA Copper Anvil Awards for Venomocity and the VPI Hambone Award.

Alan and Onida Perkel with VPI's Curtis Steinhoff.

Alan and Onida Perkel with VPI's Curtis Steinhoff.

RIESTER’s campaigns for pet health insurance and youth tobacco prevention continue to rake in the awards!

The Veterinary Pet Insurance Company’s VPI Hambone Award and the Bureau of Tobacco Education Prevention’s Venomocity.com won the 2010 Public Relations Society of America (PRSA) Phoenix Award for Merit for Digital/Social Media.

RIESTER

Good times at the IABC Copper Quill Awards.

VPI team at the Copper Quill awards dinner, from left to right: Eric Doolan, Darren Shannon, (w/blue tie),  Alan Perkel (front), Grant Biniasz, Jeffrey Davidson (purple shirt), Curtis Steinhoff, Janelle Brannock and Christina Borrego.

The VPI team at the Copper Quill awards dinner, from left to right: Eric Doolan, Darren Shannon, (w/blue tie), Alan Perkel (front), Grant Biniasz, Jeffrey Davidson (purple shirt), Curtis Steinhoff, Janelle Brannock and Christina Borrego.

Please note the hard to see cat ears being sported in this photo.

Read more about the award that the Veterinary Pet Insurance (VPI) team won in this post by Christina Borrego.

In addition to the VPI award, RIESTER’s work on the Venomocity campaign swept five awards–read more in this post by Mirja Riester.

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