RIESTER

The art of public relations has undergone a massive transformation during the last few years. New technologies and digital platforms are forever etched into the lives of people, altering the manner in which brands communicate with consumers.

This week RIESTER will be recognized for one example of seizing the PR and digital union. The Veterinary Pet Insurance (VPI) Hambone Award will be recognized by the International Association of Business Communicators (IABC) with a Copper Quill award, an accolade to our Client, VPI, and to the RIESTER-VPI team. The collaboration resulted in a successful launch which shaped the beginning of a permanent publicity program, now highly anticipated by the VPI’s fans who are already taking part in the upcoming 2010 VPI Hambone Award season and visiting www.vpihamboneaward.com.

The IABC Awards event will take place on May 20 at the Tempe Center for the Arts in Tempe, Ariz.  If it is like events past, there will be a roomful of Arizona’s best public relations practitioners basking in the glow of well-deserved applause for the best public relations campaigns of 2009. We will all be in good company and the evening is sure to fuel healthy competition for 2010!

Jeffrey Davidson and Janelle Brannock, RIESTER PR veterans and part of the VPI team, will be providing live updates on Thursday, before and during the IABC awards event on Twitter and Facebook.

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