Product launches. Expansion of ethnic brands into U.S. markets. Turning category players into category leaders. RIESTER has used innovative strategies and proven methods to help a range of Consumer Packaged Goods achieve new, quantified levels of success.
Pharmaceuticals and Medical Devices
RIESTER has a unique depth of marketing experience in various pharmaceutical categories , including HIV treatment and prevention, aesthetics marketing and medical device promotion. These efforts include the creation of national awareness campaigns, behavior change initiatives, website development and CRM campaigns.
RIESTER believes strongly that insightful marketing can make a difference in peoples’ lives and create positive health outcomes. For decades, the agency has been immersed in a range of health issues to support the wellbeing of communities throughout the US. These have included tobacco education, prevention and cessation, meth prevention, cancer screening, stroke awareness, CPR education and nutrition.
RIESTER has been engaged in financial services since the agency’s early days. This has included work in the commercial and retail banking sector, private banking financial services as well as insurance – for people and pets. What is significant is that RIESTER has managed these efforts in both strong and weak financial climates, as well as when consumer trust was high and when it was low.
Destination Marketing, Gaming and Entertainment
By getting to the heart of what motivates an individual’s pursuit of leisure and entertainment, RIESTER has helped a lot of people find their specific brand of fun. Whether that’s been a lush, desert destination, a world-class gaming and entertainment resort, or even a charming, historic mountain town.
As the energy sector is reshaped by a confluence of regulations, customer expectations and technological advancements, RIESTER is working to motivate customer engagement in ways that heighten their understanding and receptivity to changes in service options. The development of virtual Wattsmart communities gave those customers a new sense of pride and a reason to feel involved in their energy solutions. RIESTER's work on behalf of PacifiCorp won the 2013 "Bob Janke Communicator of the Year Award".
Education is a complex category with a broad spectrum of audiences. Over the years, RIESTER has had the privilege of partnering with a number of different institutions, organizations and initiatives, allowing us to learn about every perspective along that spectrum. From global brand development and recruitment for online degree programs to funding initiatives and social change efforts, RIESTER is passionate about supporting education. And we are always looking for a new way to contribute.