Three Reasons Why Your Company’s Website Needs to be Responsive

Published on May 1, 2013

A quarter of web views come via a mobile device

A quarter of web views come via mobile devices

Today, there are more cell phones in the United States than people. We increasingly use our phones to access websites and social networks, and for many Americans, smartphones are their only access to the internet. It’s not surprising then that mobile traffic to websites rises each year, now accounting for a quarter of all views. But if your website is not designed to be viewed from a mobile device, you can expect six out of 10 of those mobile viewers to leave your site before completing a call to action.

The solution to this challenge is a responsively designed website. Responsive sites adapt to the device the viewing the website, allowing for a more user-friendly experience. Web pundits are calling 2013 “the year of Responsive Design.” RIESTER has been developing sites with a responsive, mobile first, philosophy since 2011. Since then, we have helped clients develop a number of award-winning responsive web design websites.

Here’s the top three reasons why your website should use this design philosophy:

1. Better User Experience

According to Google, users are 67 percent more likely to buy on sites when they have a positive mobile experience. It is easy to see why, optimized, responsive sites are more enjoyable and easier to navigate than the pinch-and-zoom method of non-responsive websites on a smartphone or tablet.

2. Responsive Web Design Improves SEO

Google and Bing favor websites that create a positive, engaging user experience more than ever. When curating search results, they will place more credit to websites that address user needs in the context for the visitors. At the heart of it, search engines also have technical preferences to websites that are responsive.

3. Your Website Will Be More “Social Friendly”

In 2012, 60 percent of Social Media visitors came from mobile devices. A brand’s responsive designed website that is referenced in social media posts will perpetuate a “mobile friendly” experience for the end user. This positive, interesting experience will also set the stage for the sharing of information socially through brand advocates.

The Responsive Web Design Bottom Line

As we move into this new, post-PC era it is imperative that brands address the mobile needs of their customers and partners by creating an experience that fluidly conforms to smartphones and tablets. Not only will this convey thought-leadership, but improve usability that will lead to increased conversions and engagement.

Contact RIESTER to learn more about responsive web design