RIESTER acquires Search-Werks- e-commerce, search engine marketing leader
Published on October 24, 2013
RIESTER strengthens its expertise in search engine marketing, web analytics and e-commerce with the acquisition of Search-Werks. Search-Werks, an Internet marketing innovator, has built and maintained a notable roster of national clients. The acquisition broadens the services available to Search-Werks’ clients and deepens RIESTER’s breadth and depth in online marketing.
“Today’s ‘multi-screen’ consumers provide opportunities for marketers like never before,” said Tim Riester, CEO of RIESTER. “RIESTER’s acquisition of Search-Werks demonstrates our ongoing commitment to deliver optimal online marketing services to our clients and incorporate emerging technologies in our cutting edge campaigns.”
Search-Werks founder and President, Kurt Krake, who takes the reigns as RIESTER’s executive media director, said, “Joining RIESTER is a mutually beneficial endeavor. We will help the firm build on its extensive digital services and our clients will benefit from its fully integrated disciplines.”
Krake perfected his online skills in digital marketing leadership positions at Hanesbrands Inc. and PetSmart. He launched Search-Werks in 2006 and brings key team members to RIESTER.
“Kurt’s impressive background and success as an entrepreneur appealed to me right away. He is one of the most experienced people in digital marketing and possesses the ‘let’s make it happen’ attitude for which our firm is known,” said Riester. “Because we have partnered with Kurt on projects over the years, the integration of his team will be seamless. In fact, their consistent, exceptional track record played a big role in our decision.”