RIESTER Celebrates Innovation!

Published on January 7, 2015

mcd-egg-mcmuffin-official-product-shotCreativity leads to great opportunity – at least that’s how we feel here at RIESTER and this week we celebrate one of the greats – Herb Peterson.Who’s Herb? This one-time ad man (another reason we like him) saw a problem, a breakfast problem. He owned the first Santa Barbara franchise of McDonald’s in the late 60s. Back then McDonald’s just served lunch and dinner but Herb changed that! He took his love of Eggs Benedict and reinvented it to create the Egg McMuffin. This little sandwich revolutionized the face of the food-service industry and literally changed the eating habits of millions of Americans as no other quick service restaurant offered breakfast.Herb would have been 96 this week.RIESTER had the privilege to work with Herb and today works with his son and seven other local owner/operators of the Central Coast McDonald’s co-op providing integrated advertising and public relations services. We’re proud to help support his legacy and all the great work of the co-op restaurants.Hats off to innovation!