RIESTER Helps Launch First Ever ‘Phoenix Kicks Butts Week’ April 20-24

Published on April 17, 2015

Mirja Riester and Phoenix Mayor Greg Stanton launch “Phoenix Kicks Butts Week.”

Working with Phoenix Mayor Greg Stanton, Maricopa County Public Health Director Dr. Bob England, Arizona Department of Health Services Bureau of Tobacco & Chronic Disease Chief Wayne Tormala, Pfizer and many other large employers and community organizations, RIESTER helped launch “Phoenix Kicks Butts” – a week long initiative to help people quit smoking.

In addition to assisting with public and social media activities, Tim and Mirja Riester worked with RIESTER’s Public Relations Director Christina Borrego and RIESTER’s Public Health Integration Supervisor Catherine Stewart to assemble special incentives, from RIESTER’s media and professional sports partners, for people to call the Arizona Smokers Helpline.

The ASHLine helps thousands of people quit using tobacco every year.  Many quitters find the one-to-one support, especially with counselors who have kicked the habit, to be the strength they need to quit.  During Phoenix Kicks Butts Week, 200 people who call the ASHLine (1-800-55-66-222) will have the opportunity to win a pair of free tickets to an upcoming professional sports game or to a water park. To be eligible you need to call the ASHLine, enroll and speak to a quit coach. The ASHLine is a free service provided to all Arizonans who want to quit tobacco.

“The real prize people win will be a healthier life,” said Mayor Stanton.  “And we’ll have a healthier city for their efforts. Even if you don’t want to quit, consider doing it for your loved ones. ”

Phoenix already took a major step to helping make the city a healthier place with the move to smoke free public housing.