RIESTER Launches New, Summer Vacation Campaign for Park City, Utah

Published on May 7, 2015

National Magazine Ad for Park City's Summer Campaign

RIESTER created this unusually playful, national magazine ad to demonstrate how summer comes together in Park City.

Just four months after being named the new ad agency of record for the Park City Chamber/Convention & Visitors Bureau, RIESTER is launching a new, summer campaign for the destination.  Nestled among the breathtaking Wasatch Mountains in Utah, Park City is a historic silver mining town loaded with charm and fun things to explore.  From hiking, mountain biking, fly fishing and golfing – to shopping, and dining at over 100 fantastic restaurants, Park City and its world-class resorts offer it all.  RIESTER designed the campaign to creatively demonstrate how all of these wonderful summer things come together in Park City.

The regional television campaign created in partnership with Salt Lake City-based Cosmic pictures, features beautiful imagery of Park City, animation and natural sounds to capture the senses of a Park City stay.  The national magazine campaign features the same imagery layered to a perfection that is uniquely Park City.  Finally, RIESTER created a mobile responsive website landing page to help summer vacationers plan their vacation at VisitParkCity.com/summer