Mirja Riester Named Advertising Person of the Year at the 2016 Addy Awards
All of us at RIESTER have known for years that Mirja is a great innovator, strategist and motivator. On Saturday, March 5, the American Advertising Federation recognized her inspiring leadership by naming her the 2016 Advertising Person of the Year.
As devout members of the Mirja Riester Fan Club, we can tell you this was long overdue. And in addition to the pride we felt for her as she walked up to accept the award, we were celebrating what had already turned into a huge night for RIESTER.
Out of almost 600 entries, we won Best of Show for the DeNoble Files, a fully integrated anti-smoking campaign that was created for The Arizona Department of Health Services. And two RIESTER teams were recognized for Art Director and Copywriter of the Year. An award that is traditionally earned by individuals, RIESTER was recognizedfor its team effort on the DeNoble campaign. These teams included Ben Dveirin, Greg Trotter, Aaron Smitthipong and Andrew Enzweiler for Art Direction. And Troy Pottgen, Victor DeNoble, Bernadette Smith, David Kovacs and Tom Ortega for Copywriting.
In all, RIESTER carried home eight Gold Addys, 11 Silver and one Bronze. Plus we are very proud that an additional Gold and two Silvers were won by RIESTER production partners for work done on our behalf.