Advertising and Art Collaborate as RIESTER and Heard Museum Join Forces
Published on April 19, 2018
RIESTER is proud to announce the addition of an Arizona icon and exceptional art and entertainment destination, Heard Museum, to our client roster.
We are beyond excited to be able to work with the Heard Museum to launch a variety of world-class exhibitions and events. For example, coming this October, the Heard Museum will present Yua: Henri Matisse and the Inner Arctic Spirit. The exhibition will feature rare works by Matisse that have not been publicly shown in the United States and will reunite dozens of stunning Yup’ik (Native Alaskan) mask sets that have remained separated for more than a century.
Much goes into preparing for an exhibition launch of this significance and into jump-starting a successful new client-agency relationship. We have learned through experience that among many other important details, a thorough onboarding process is vital. Step one was to experience the museum from every angle. A behind-the-scenes tour and one-on-one time with stakeholders was also invaluable, providing insights and sparking ideas that will lead to optimal client service.
Our personalized tour affirmed that there are so many wonderful elements to the Heard Museum. It is fast approaching its 90th year as a private non-profit organization and is growing in size and stature each year. The Heard has become recognized internationally for the quality of its collections, world-class exhibitions, educational programming and unmatched festivals. Dedicated to the advancement of American Indian art, the Heard successfully presents the stories of American Indian people from a first-person perspective, as well as exhibitions that showcase the beauty and vitality of traditional and contemporary art.
The Heard Museum is one of a kind cultural gem and we are elated to be their new advertising and public relations agency of record.
Categorized in: General