RIESTER and Truly Nolen Earn Major Recognition from Google for Innovative Search Strategies
Published on September 4, 2018
The Google Premier Partner Awards seek to identify the very best uses of Google products in digital marketing campaigns across the globe. In 2018, numerous submissions were considered by Google Partner judges before selecting RIESTER’s digital marketing internet search campaign for Truly Nolen to be among six finalists in North America. As the only finalist headquartered in the Western U.S., represented in the category of Search Innovation, RIESTER is humbled by the accolade but points to its strategic and creative partnership with the leaders of Truly Nolen for this success.
There are three things that are non-negotiable when it comes to digital marketing: content, strategy and adjustments in real-time.
Content: In September of 2017, Hurricane Irma raged across the state of Florida setting records as the strongest Atlantic storm on record outside the Gulf of Mexico and Caribbean. While Florida residents scrambled for safety, so did insects and rodents – taking harbor in homes and commercial structures across the state. Truly Nolen needed to help its customers and employees through this unprecedented emergency.
Strategy: RIESTER crafted a three-prong communications plan to:
- inform existing customers that Truly Nolen would be closed during the storm and unable to service appointments that had been scheduled;
- tell potential customers that Truly Nolen’s employees would be returning to serve them after caring for their own families during the storm; and
- educate the public about post-storm recovery best practices related to insects and rodents.
Adjustments in Real-Time: RIESTER activated an original campaign that used the Google ecosystem of products to quickly target and distribute Truly Nolen’s educational information during the storm. In fact, Hurricane Irma was the #1 top trending Google search term of 2017 in the U.S. and globally according to Search Engine Land. By using Google Analytics, RIESTER and Truly Nolen were able to monitor, adjust and improve the campaign in real time, and help thousands of Truly Nolen customers prevent a tragic hurricane from leaving a pest infestation in its wake.
RIESTER is a part of a select group of digital marketing specialists that Google celebrates as Premier Partners. Being a Premier Partner requires a commitment to not only learning the ins and outs of the newest products, but also applying them to solve problems and create opportunities. RIESTER’s digital media experts pass a series of exams to prove their ability is up to Google’s highest standards.
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