RIESTER helps Arizona land safely with its newest COVID-19 campaign.

RIESTER is following up its hard-hitting “Tougher Than COVID” campaign for the State of Arizona with a message that focuses on a soft landing for the economy and a safe return to life as we love it.

Called “Let’s Land Safely,” RIESTER’s newest effort turns the ubiquitous face mask into a parachute that comes to the rescue of live music, live sports, the arts and more. “Let’s Land Safely” will reach English and Spanish speaking audiences with a multimedia plan that includes web videos, social posts, digital banners, out of home and radio.

RIESTER is especially grateful for the partnership of Copper Post with the development of this campaign. Their expertise and enthusiasm for the work helped bring the animation to life.