RIESTER helps Arizona land safely with its newest COVID-19 campaign.

Published on July 30, 2020

RIESTER is following up its hard-hitting “Tougher Than COVID” campaign for the State of Arizona with a message that focuses on a soft landing for the economy and a safe return to life as we love it.

Called “Let’s Land Safely,” RIESTER’s newest effort turns the ubiquitous face mask into a parachute that comes to the rescue of live music, live sports, the arts and more. “Let’s Land Safely” will reach English and Spanish speaking audiences with a multimedia plan that includes web videos, social posts, digital banners, out of home and radio.

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RIESTER is especially grateful for the partnership of Copper Post with the development of this campaign. Their expertise and enthusiasm for the work helped bring the animation to life.