RIESTER's blog is a collection of recommendations, ideas and inspirational thoughts that hopefully will enrich you and your company's marketing activities.
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RIESTER Expands In-House Team of Experts and Gains Category Innovators with Acquisition of Santy
Growth by acquisition has been a core RIESTER strategy since it was founded. This month marks the Firm’s 30th year in business making the acquisition of Santy--a regional, full-service advertising and public relations agency--especially timely. Over the years, RIESTER and Santy have been friendly competitors with a shared commitment to stellar work and best in class client service.
RIESTER Wins Top 2019 PRWeek Award in the Nation for ‘Best in Public Sector Campaigns’
RIESTER and client the Citizens Clean Elections Commission were triumphant at the annual PRWeek Awards which celebrates the best of the best corporate, agency,
RIESTER Wins 11 Addys for Most Diverse List of Clients
RIESTER’s category expertise stretches from consumer packaged goods and financial services…to public health and voter education…to gaming and destination marketing. Friday night at the
RIESTER applies strategic insights to design new website for diverse lottery audience
When the Arizona Lottery decided to redesign their website to better meet the needs of their wide-ranging audience as well as improve its functionality for the in-house marketing team, they turned to RIESTER.
RIESTER shines with Gold and Silver in Graphis International Advertising Annual.
When the 2019 Graphis Advertising Annual is published, RIESTER will have two campaigns featured. The Text 2 Quit Poster Series for Arizona Department of Health Services won Gold. And the EoS Fitness Brand Poster Series won Silver.
“A Great Big Win for Nike”
Tim Riester on Nike’s Colin Kaepernick Commercial Tim Riester joined Scott Pasmore on 3TV Good Morning Arizona on Friday, September 7, 2018, to discuss
Using Big Data for the Betterment of Your Brand
Maximizing consumer insights is central to keeping customers engaged and the bottom line of businesses performing.
Mirja Riester Named Advertising Person of the Year at the 2016 Addy Awards
All of us at RIESTER have known for years that Mirja is a great innovator, strategist and motivator. On Saturday, March 5, the American Advertising Federation recognized her inspiring leadership by naming her the 2016 Advertising Person of the Year.
Three Ways to Spark ‘Brand Love’
With Valentine’s Day approaching this weekend, we are motivated to share some of our thoughts about creating ‘brand love.’
The Best & Worst of 2016 Super Bowl TV Ads
RIESTER’s Chief Creative Officer Tom Ortega discusses the best and worst of 2016 Super Bowl ads with NBC Today’s anchor Matt Mauro.
From QBs to KPIs: What’s Your Style?
To say that Peyton Manning and Cam Newton will be on display this weekend is understated. There will be more than 100 million pairs