Media & Measurement
RIESTER is a full-service agency that understands the intersection of digital and traditional media. Our track record as data-driven Brand Activists™ means we motivate consumers to become advocates for our clients.
These strong results turn clients into powerhouses that capture greater market share.
Our four-step process includes strategy, implementation, measurement and optimization. During each phase, we use the latest industry and audience insights to know what strategies will perform the best. This powerful method earned RIESTER a spot on Forbes’ list of “Top 100 Global Ad Agencies that Know Social Media and Google.”
RIESTER plans, purchases, measures and analyzes media in-house with expert media professionals in broadcast television, cable television, mobile and Internet video, digital display, search, radio, social, print and out-of-home. RIESTER’s Media Department also includes multicultural media professionals fluent in Spanish and highly experienced in planning and placing media targeting multicultural audiences.
RIESTER subscribes to and utilizes the latest media research tools to provide audience insights such as; segmentation and profiling data, media consumption research, competitive media spending and share-of-voice information.
In response to client demand for data-centric marketing analytics and strategy, MetricsEdge – an independently operated joint venture with RIESTER – is a specialized digital think tank offering advanced marketing and web analytics, data activation, conversion optimization, and performance media.
Founded by RIESTER’s previous executive media director, Kurt Krake, MetricsEdge brings a unique specialization to RIESTER’s capabilities. Simply stated, MetricsEdge helps businesses take brand and product performance to the next level with data. Engagements begin with: analytics and CRM audits, tracking implementations; and optimization testing; all leading to customized performance strategies that ultimately yield better marketing results.
The MetricsEdge team is comprised of experts in advanced analytics and marketing technologies who can help businesses of any size leverage their data sources in order to maximize their marketing potential.
Visit MetricsEdge to schedule a meeting and learn more about analytics and marketing optimization opportunities for your business.
MetricsEdge President, Kurt Krake, and Senior Vice President, Tiffany Sellwood, leverage their experience as digital media pioneers (and Kurt’s roots in Big 5 Public Accounting/Auditing) to bring the most advanced analytics and optimization programs to client marketing campaigns.