The Year of Commercials Generating Buzz Before the Big Game - Super Bowl LVII
Our own Tim Riester joined Whitney Clark on 3TV’s “Good Morning Arizona” on Sunday to preview this weekend’s Super Bowl commercials. He talked about everything that goes into them outside of the hefty price tag for airtime, including how brands leverage them beyond your TV screen. He, of course, also shared his early favorites that are slated to appear during the Big Game.
Watch Tim’s Superbowl segment on Arizona’s Family below.
Tim shared his top three favorite pre-game promotional campaigns. He also observed a pattern among brands that have taken a break and are now making a comeback, showing the significance and value of spending seven million dollars for thirty seconds of commercial space (excluding production costs).
The Year of The Teasers For Super Bowl Advertising
This year, how brands are leveraging the ads before the big game instead of just during the game is very interesting. Look at State Farm, for example; they’ve hired Arnold Schwarzenegger to create “Agent State Farm,” which will play around the second quarter. It’s the promotion of the ad that is interesting to see. Arnold went on The Tonight Show Starring Jimmy Fallon, and they pretended he was releasing a new movie. Anyone watching was probably surprised to learn this “new movie” was only sixty seconds long, with screening being held during the Super Bowl.
Tim’s other favorite is Doordash. The brand is taking advantage of the pre-Super Bowl hype by utilizing celebrities like Jason Mamoa to make a big announcement. They are offering a chance to win everything featured in this year’s Super Bowl commercials. It’s not just about food delivery anymore – Doordash wants to be your go-to option for anything. And that’s not all! The lucky winner will also receive a $50,000 check for their dream home and a 2024 BMW All-Electric i5.
Surprises in Super Bowl Advertising This Year
Reflecting the growing popularity of soccer in the United States, there may be as many soccer stars as NFL greats featured in Super Bowl commercials this year. Lionel Messi will make his Super Bowl debut, showcasing his soccer skills and loyalty to Michelob Ultra. The ad also includes NFL legend Dan Marino and “Ted Lasso’s” Jason Sudeikis. David and Victoria Beckham recreate their infamous ‘My Dad drove a Rolls Royce’ meme for Ubereats. The commercial was teased a few weeks ago and is now fully released online.