Mentors share winning moves off the field
Playing a beloved sport in college is any teen athlete’s dream and understanding how to make that dream a reality was the inspiration for Next Step Mentoring, LLC. This innovative program pairs Division I to Division II to NAIA and community college student-athletes across the U.S. with teen athletes as young as age 13 who hope to play in college. RIESTER’s playbook for launching this start up was rooted in helping families who are often deterred by the lack of knowledge on how college athletic recruitment works. Next Step Mentoring mentors were media trained to be spokespeople for interviews with the news media and coached to provide useful tips on a newly created Next Step Mentoring TikTok channel. In only two weeks there were more than 26 million organic impressions about this innovative program.
ABC 15 Arizona
On Set at Channel 3 News