Drum Roll, Please: RIESTER + GoGreen Financing take home Gold (and Bronze) at The Drum Awards

What’s that beat reverberating through the halls at RIESTER? It’s the sound of celebration after two wins at the prestigious Drum Awards, which were announced on the evening of June 5th. The Drum, a leading global publisher for the marketing and media industries, hosts its international competition annually. Ahead of this year’s gala event in New York City, jurors from around the world awarded our “Green Means Go” campaign – not once, but twice – with Gold in the Sustainability category and Bronze for Government or Public Sector work. As a ‘best of the best’ international competition judged by an assembly of top-notch creative professionals, we’re honored by this worldwide recognition – and proud to share the spotlight with our clients at the California Alternative Energy and Advanced Transportation Financing Authority (CAEATFA); and our partners/stakeholders at California’s investor-owned utility companies, Southern California Gas Company (SoCalGas®), Pacific Gas and Electric Company (PG&E®), Southern California Edison (SCE®), and San Diego Gas & Electric Company (SDG&E®) who have embraced and amplified the campaign statewide.

The “Green Means Go” campaign educates Californians about accessible, highly competitive financing for energy efficiency upgrades, and includes a website that provides direct access to contractors and lenders with terms that provide more residents and business owners with the opportunity to invest in their homes and businesses – while taking collective action in the fight against climate change.

By collaborating with the amazing Jeremyville Studios, “Green Means Go” is filled with colorful Californian settings and characters, thoughtfully imagined with the state’s geographic and demographic diversity in mind. This creative detail is paying off, evident in click-through rates and overall campaign performance to date.

Since the campaign’s launch, more Californians than ever have been taking advantage of this unique program compared to the year prior, and our team is currently outpacing expectations for 2024. Recently, GoGreen Financing reached a significant milestone, with more than $100 million distributed for residential projects – and it truly feels like that’s only the beginning.