What’s the secret to Bashas’ nearly 90 years of success with shoppers in Arizona? Actually, it’s not a secret at all – it’s just the people at Bashas’ working that much harder to give their customers better groceries at a better value – one perfectly cut steak, one scratch-made donut, one piece of fresh, locally sourced fruit, and one warm, welcoming smile at a time.

To go even deeper, RIESTER created a new landing page with an ever-evolving series of articles to demonstrate what’s Better @ Bashas’ from a members’ point of view. This homespun content is wrapped around some major technical advances as well, driving target audiences to Bashas’ loyalty program and setting the stage for a new chapter in a nearly century-long success story.

There’s no denying that Bashas’ is an Arizona institution. But with stiff competition from large, multi-state chains and specialty grocers reaching millennial audiences with foodie affinities, Bashas’ called on RIESTER to help make a new generation of shoppers a part of their story.

The campaign kicked off with four TV spots focusing on four key areas where Bashas’ does it better: Expert butchers who grind beef fresh, Bakers who make tempting bread and pastries from scratch, and produce that comes fresh thanks to longstanding relationships with Arizona farms.