Public Relations – Coffee for Creators
The iconic punk rock band Green Day founded Oakland Coffee as a line-up of beverages brewed specifically for creators. When they wanted to capitalize on the spike of at-home coffee making during the pandemic, they engaged RIESTER’s creative public relations team. Fueled by the high-octane coffee, RIESTER delivered 1 billion media impressions for Oakland Coffee’s one-of-a-kind coffee subscriptions contributing to a 250% increase in 2021 sales.
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