Multicultural Consumer Packaged Goods - Dia de los Muertos
Or Day of the Dead, is hardly a day of sadness. During the multi-day holiday, family and friends remember loved ones who have passed on, helping support their spiritual journey. RIESTER used this and other holidays to connect multiple generations to their rich Mexican heritage and Herdez.
RIESTER helped HERDEZ® Brand engage with younger fans and families by celebrating Día de Los Muertos with a sugar skull face painting contest.
HERDEZ® Brand has played an important role in communities through its prominence in the kitchen. RIESTER built a partnership with the Museum of Latin American Art in Los Angeles and the National Museum of Mexican Art in Chicago to extend the brand’s reach.
RIESTER produced an original illustration with many authentic symbols of Día de Los Muertos, tying the brand to its authentic roots.
Part of building brand loyalty lies in creating things that consumers care about. RIESTER designed original sugar skull coloring pages for HERDEZ® Brand fans to color and submit for a chance to win.
Calaveras, or sugar skulls, are an iconic representation of Día de Los Muertos. RIESTER crafted an original illustration that makes as much of a statement as HERDEZ® Brand itself.