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Disease Awareness

Global Blood Therapeutics

Before Global Blood Therapeutics (GBT) launched Oxbryta, its breakthrough prescription medicine for Sickle Cell Disease, the biopharmaceutical pioneer engaged RIESTER to create a disease awareness campaign to educate the community about life with the disease. Because of stigma and layers of misperceptions and cultural norms, patients and their families often suffered in painful silence. To break the barriers, RIESTER worked with GBT to create Sickle Cell Speaks, a multi-media campaign providing the Sickle Cell community a platform and the patients a voice.

Dalilah Video

This amazing young lady knows firsthand how tough the disease can be, but she is not letting it slow her down.

Julian Video

Sickle Cell Speaks Website

Sickle Cell Speaks Website

Dreams Print Ad

Dreams Print Ad

3 Daughters Print Ad

3 Daughters Print Ad

Hurts Worse Print Ad

Hurts Worse Print Ad

I Know Print Ad

I Know Print Ad