Corporate Communication – Disney-Pixar’s Coco

Just as Disney-Pixar’s Coco celebrates the unbreakable family connection of tradition, HERDEZ® Brand honors the legacy of tradition in the kitchen. RIESTER helped them connect with Coco fans by launching a campaign to win free tickets to see the movie and to discover recipes to enjoy traditional Mexican dishes at home with HERDEZ® products.

RIESTER created a magical commercial to capture the spirit of both HERDEZ® Brand and Disney-Pixar’s Coco, driving fans to continue the magic in the kitchen.

Where it all came together was on the destination page that RIESTER built for the campaign. Fans were able to redeem their movie ticket, get authentic recipes and enter to win a trip to Mexico in a beautiful, streamlined page.