Methamphetamine Awareness and Prevention
Research revealed that the most common meth users in Utah were moms, mothers and neighbors. RIESTER responded with a campaign that sought to open the eyes of family members and encouraged the community to speak to and about family members’ struggles with meth addiction in an effort to save the lives of their loved ones.
This poignant message drove home the unexpected truth about meth users in Utah.
This commercial tugs on your heartstrings with an emotional message that encourages families to seek help for loved ones addicted to meth.
Many people had preconceived notions of what a meth user “looked like.” RIESTER worked to shatter that idea by showing that the most common user was someone they least expected.
RIESTER created this engaging print piece to fight the stereotype of a typical drug user.