Health is Personal: RIESTERx Anthem Video

RIESTER RX launched the first-ever TV commercial for a sickle cell disease treatment in the U.S. for client Global Blood Therapeutics’ novel therapy, Oxbryta (voxelotor). RIESTER RX is guided by a medical advisory board comprised of accredited and experienced medical experts and academic researchers, who provide professional insights to help craft successful messaging that touches patients’ hearts and minds.