Truly Nolen

– Home and Commercial Services - There's No Escape

Truly Nolen is well known for their iconic yellow Volkswagen Bugs, dressed to look like mice. And with more than 80 years of pest control experience, no company is better prepared to get the job done. So, RIESTER imagined when a tiny Truly Nolen VW bug is chasing down a cockroach or a mouse, “There’s No Escape.” This campaign is a fun, entertaining and sometimes thrilling way of leveraging our client’s brand and historic brand image.

The “There’s No Escape” campaign includes innovative TV animation and music with the help of one of RIESTER’s top valued partners, Cooperpost. Secondly, RIESTER used pieces of the animation to create other advertising elements such as print, online banner ads, social media assets and more. Truly a magnificent campaign!

One of Truly Nolen’s defining features is their commitment to high-quality training for all of their pest professionals. RIESTER highlighted this difference by creating an enthusiastic employee character and filming him at their real-life training center.