Behavior Change Marketing

Talking about parenting and healthy habits in a community isn’t always easy, but the Arizona Department of Health Services wanted to support families. RIESTER built a campaign that asked parents to consider what they might be passing down without realizing it.

Highlighting that parents can control the lifestyle choices they pass on to their kids was an important part of the strategy. RIESTER encouraged readers to consider the benefits of making healthy choices for future generations.

The campaign focused on encouraging parents to care for their children by focusing on themselves first.