How do you rekindle interest in a local USL professional soccer team with no home field in one of the most competitive major sports markets in the United States while attracting new fans and sponsors to an as-of-yet unbuilt stadium - and do it all in six months? As part of a complete rebrand of the then Arizona United Soccer Club, RIESTER delivered an integrated marketing program that helped fill the new stadium with raving fans, garnered new sponsors and vaulted the newly-branded Phoenix Rising FC into contention as an expansion team in Major League Soccer.

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