Los Angeles Zoo and Botanical Gardens
– Events and Fundraising
Part of the Los Angeles Zoo’s mission is to promote and ensure the protection of biodiversity and natural habitat for animals. When the Zoo asked RIESTER to help promote its annual summer entertainment series, Roaring Nights, the firm used this as an opportunity to both underscore that mission and sell tickets to LA’s eager party-seekers. The goal was to not just attract crowds, but to also create true interest in wildlife and its protection among a younger audience. The Save the Wildlife campaign accomplished just that and helped turn another Roaring Nights into a roaring success.