Tobacco Awareness and Prevention - Second Hand Smoke
Secondhand smoke is deadly, especially for children and elderly adults who don’t always have a choice to get away from it. RIESTER and the Arizona Department of Health Services launched a campaign to educate Arizonans about how secondhand smoke harms the people they love.
RIESTER created billboards to reach smokers where they are highly likely to smoke—in cars.
The jarring visual at the end is intended to make smokers think and take steps to protect their children.