Due to the severity of the COVID-19 public health emergency in Arizona, Governor Ducey’s office invited select agencies to develop integrated campaigns to push the importance of wearing masks. “Tougher Than Covid” was a campaign created by RIESTER to address misconceptions head on that wearing a mask may make a person appear weak. Actually, it is quite the opposite. The campaign ran on out-of-home billboards, and on digital and social media platforms.
Wearing boxing gloves is a lot like wearing a mask. It protects the wearer. But mostly it protects their opponent.