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Pandemic Communications – Tougher Than COVID

Arizona Department of Health

Due to the severity of the COVID-19 public health emergency in Arizona, Governor Ducey’s office invited select agencies to develop integrated campaigns to push the importance of wearing masks. “Tougher Than Covid” was a campaign created by RIESTER to address misconceptions head on that wearing a mask may make a person appear weak. Actually, it is quite the opposite. The campaign ran on out-of-home billboards, and on digital and social media platforms.

  • Silver Addy (Integrated Campaign) 2020

:30 Commercial (English)

Wearing boxing gloves is a lot like wearing a mask. It protects the wearer. But mostly it protects their opponent.

:30 Commercial (Spanish)

Poster

Tough Guy Poster

Digital Banners

Tough Guy Banners

Poster

6 Feet Poster

Digital Banners

6 Feet Banners