Destination Marketing – Winter’s Favorite Town
“Winter’s Favorite Town” is a statement no other ski destination can make. It embraces the magical season. Stirs the imagination. And makes people dream about a trip to Park City, Utah. This campaign highlights everything there is to enjoy in the mountain town once the snow starts falling. The outdoor activities, the wide open spaces and the warm, friendly people. “Winter’s Favorite Town” is one of our favorites.
- Silver Addy (Print Campaign) 2020
Park City is more than just a ski town; it’s the pinnacle of magical feelings. RIESTER’s commercial shows all the ways that it really is the ideal winter vacation spot. Along with skiing, there are other outdoor winter activities to try as well as a charming, vibrant, and historic town to explore.
