Seasonal Destination Marketing
Park City
With up to 400 inches of annual snowfall and a ski season that runs from mid-November to mid-April, Park City, Utah owns winter. So, RIESTER created an appropriate brand for this idyllic destination: Winter’s Favorite Town. To tell the envirable story, the agency created a multi-media campaign that showed how Park City comes to life when the temperatures drop and the snow starts to fall.
