Seasonal Destination Marketing – Winter’s Favorite Town
The campaign slogan “Winter’s Favorite Town” piques interest. It stirs the imagination and makes people dream about a trip to Park City. But during the height of the COVID outbreak, people were worried about travel and felt most comfortable in the fresh air. This campaign from RIESTER emphasized Park City’s wide-open spaces and outdoor activities, all while encouraging safe travel.
- Silver Addy (Print Campaign) 2020
Park City is more than just a ski town; it’s the pinnacle of magical feelings. RIESTER’s commercial shows all the ways that it really is the ideal winter vacation spot. Along with skiing, there are other outdoor winter activities to try as well as a charming, vibrant, and historic town to explore.