With up to 400 inches of annual snowfall and a ski season that runs from mid-November to mid-April, Park City, Utah owns winter. So, RIESTER created an appropriate brand for this idyllic destination: Winter’s Favorite Town. To tell the envirable story, the agency created a multi-media campaign that showed how Park City comes to life when the temperatures drop and the snow starts to fall.
Park City is more than just a ski town; it's the pinnacle of magical feelings. RIESTER's commercial shows all the ways that it really is the ideal winter vacation spot. Along with skiing, there are other outdoor winter activities to try as well as a charming, vibrant, and historic town to explore.