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Adopt the Brand Activism ™ marketing philosophy.

Written on June 22nd, 2009 | Posted by Tim Riester

Your business will be intensely appealing to a core group of customers in the marketplace if you are willing to take a stand. It sounds simple, but during tough economic times, businesses often dilute communications which results in failed attempts to attract customers. Resources are better spent protecting the core customer base and transforming these [...]

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