RIESTER

Archive for May, 2010

Congratulations to Father of the Year Tim Riester!

Written on May 6th, 2010 | Posted by Christina Borrego

timriester Taking a stand for clients and causes is the RIESTER way. That is why it is no surprise that Tim Riester was selected as a 2010 Father of the Year by the Phoenix Father’s Day Council, which supports a very important issue in our community: diabetes education and awareness.

While it is an excellent cause, Sven and Finn Riester will say that the title of the award suits their daddy quite well! Now 6 and 8, respectively, there was a time when they were in the RIESTER on-site day care along with a handful of second generation ‘RIESTERites.’

Tim, with many of us, spent lunch hours playing with the babies, spooning mushy carrots into tiny mouths, changing diapers, even refereeing the use of favorite toys— then moments later, jumping into Client meetings, not missing a beat. It was new territory for many of us, shared in kinship with parents like Tim and Mirja, who always had, and still have, a great perspective on parenting.

Tim will be recognized at the Phoenix Father’s Day Council Father of the Year Awards Gala on June 10. All proceeds from the Phoenix Father’s Day Council will benefit the American Diabetes Association. For me, the issue of diabetes is close to home given that my mother lives with it every day. Organizations like the American Diabetes Association raise awareness, promote prevention, and help people manage it, so that people like my mom can enjoy a normal life.

There are several ways you can join others in congratulating Tim and help the fight against diabetes. Click on the link below if you want to learn more. Thanks much!

http://main.diabetes.org/triester

Tags: Christina B, Christina Borrego, diabetes, Father of the Year, Mirja Riester, Phoenix Father's Day Council, Tim Riester
Posted in Health, RIESTER News, RIESTER People, Tim Riester | No Comments »

A little awareness goes a long way.

Written on May 4th, 2010 | Posted by Mirja Riester

An educated public is a public that can and will make smart choices. We see it over and over at RIESTER. We have nearly a decade of experience in California applying our Brand Activism approach to an important cause: recycling. Even in the state that pioneered recycling in America, and has the highest rates of recycling, there is room for improvement.

A relatively new project we are working on is San Diego’s STAND FOR LESS campaign. STAND FOR LESS has given a unified voice to public and private entities that are working passionately in areas related to conservation and sustainability.

A recent contest asked people How they STAND FOR LESS. The responses we received were inspiring and educational. It’s amazing what people are doing every day to make a difference for their local communities, for California, for our country and our planet.

When everyone recycles we save space in our landfills and we recover valuable resources that can be reused. When people bike more and drive less we use less oil and the bikers have stronger, healthier bodies. When people replace their older cars with more fuel-efficient cars it makes a difference—creating less smog and demanding less oil. And in water-starved California, anything people do to use water more responsibly is vitally important. It’s important for California’s ecological and economic health.

It all adds up and we can never forget the role that effective public awareness campaigns play in changing behaviors.

The STAND FOR LESS contest winner is a mother of two teenage boys and a librarian. She recycles and cuts back on water use by encouraging everyone in the family to take shorter showers. Take a moment and read through the entries—we think you’ll be inspired to use fewer resources in your life. We were!

The California work mentioned here is for CalRecycle. Prior to 2010 California’s recycling programs were handled by the California Department of Conservation.