Written on November 9th, 2011 | Posted by Tim Riester
Mike Korologos, photographed at RIESTER’s Salt Lake City office on November 8, 2011.
Mike Korologos was recognized last week as a distinguished alumnus of the University of Utah.
RIESTER is fortunate to have access to Mike’s talents and experience. He not only has an exemplary career as a journalist and public relations professional, Mike also provided a story line for an episode of the original Twilight Zone television series—one of the most creative shows in TV history.
Another major accomplishment is the large role Mike played in helping to bring the Winter Olympics to Utah in 2002.
Mostly we love him because he’s a generous, hilarious, charming guy.
Congratulations Mike for this well-deserved award! We’re privileged to count you as one of our own at RIESTER.
More on the award: The University of Utah Emeritus Alumni Board presents its Merit of Honor Award annually to five alumni who graduated from the University 40 or more years ago (or reached age 65 or better) and who have given distinguished service to the University, their profession, and/or the local and national communities.
Huge congratulations to Skip Branch from everyone at RIESTER and from his many many friends and colleagues from years of service to advertising and his community. Skip began his career in 1963.
RIESTER is pleased to announce the addition of Scott Morehead to its executive management team. Morehead will serve as Executive Director of Media, overseeing RIESTER’s Media department.
Morehead brings over 28 years of experience planning and buying traditional and digital media. He has managed media departments for several ad agencies and planned media campaigns for an impressive list of clients.
He began his advertising career in Chicago working in the media departments at Leo Burnett, DDB Needham Worldwide and BBDO. He advanced to direct the media staff at Louis London, Momentum, Brighton, and Adamson in St. Louis before joining Barkley in Kansas City where he most recently served as VP/Group Planning Director.
RIESTER's Scott Morehead.
“We conducted an extensive national search to find a media leadership professional with tremendous experience in digital media as well as traditional broadcast, print and outdoor media,” said RIESTER CEO Tim Riester. “Scott has all the expertise RIESTER’s clients need, plus his competitive spirit and approachable personality is a perfect match for RIESTER’s culture.”
Morehead has a deep understanding of how to maximize media dollars spent in today’s fast changing environment. “Today’s media reality is that the traditional interruption model has lost impact,” Morehead said. “We craft custom communication solutions for our clients that put strategic and creative communications in front of the best potential audience when and where it is relevant to their purchase consideration journey.”
He has experience in all categories of RIESTER’s client business including: financial services, consumer packaged goods, healthcare, energy, gaming, tourism, education and quick serve restaurants. Morehead has worked on media campaigns for clients including: H.J. Heinz Ketchup, Bud Light, Yoplait, General Mills, Kraft, Clorox, Wrigley, Minute Maid Orange Juice, Progresso, Earth’s Best Organic, Blue Cross Blue Shield, Kawasaki, Casino Queen, the Missouri Lottery, St. Louis CVB, Dairy Queen, WestBridge Bank, and the University of Missouri.
Morehead is an economics graduate from DePauw University where he was the two-time captain of the varsity swim team. He also studied abroad in Bogota, Colombia. He is an active member of Coaches vs. Cancer.
About RIESTER
Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led to RIESTER becoming one of the largest independent advertising and public relations firms in the Western United States. RIESTER has the knowledge, experience, and resources to help businesses address important challenges in today’s vastly changing world. RIESTER offers services in advertising, interactive, media planning, public relations, multicultural marketing and public affairs.
Written on January 28th, 2011 | Posted by Robert Farthing
Early in the summer of 2010, a call went out across the globe for people to film their day on July 24 and submit the footage via YouTube to be included in what was promoted as an experiment. The film was produced by Ridley Scott and directed by Academy Award winner Kevin Macdonald.
The goal was to assemble the footage into a full length documentary time capsule of a day in the life of the world. The filmmakers received over 80,000 entries from 192 countries with over 10,000 hours of footage.
The footage was edited into a 90-minute film called “Life in a Day.” It premiered last night in two venues: to a live audience at the Sundance Film Festival in Park City, Utah and to anyone on the planet with access to YouTube.
When I first came across this project in June of 2010 I was inspired to participate after watching the short introductory films of the director and producers talking of their vision and setting the stage for content based on four questions: What do you love? What makes you laugh? What do you fear? What is in your pockets?
From the deep and philosophical questions of life to the simple mundane, I was curious and felt inspired to contribute. I nearly forgot about it until the morning of July 24th 2010 when I woke up abruptly at 4:00 AM – “today is the day.”
Having no idea what I would be inspired to shoot that day, I jumped up on the roof of my house in Arizona in the predawn hour with my Canon 5D and my digital audio recorder to capture time lapse footage of the sunrise while recording whatever thoughts or ideas would come along the way.
The day turned into a rather quiet, serene and contemplative day spent pointing the camera to the sky. All day I watched clouds shifting and building and spoke to the recorder as I began to sink into a rather profound connection to the thousands of other people around the world doing the same thing I was doing.
This was one of the gifts of the day. There was something deeply moving in knowing that there were tens of thousands of us out in the world experiencing something different, but sharing a single intent to capture the spirit of this day as it unfolded.
As the storm clouds grew into late afternoon, it was apparent that we were in for our first good monsoon storm. I headed to one of my favorite spots, Lookout Mountain in the Phoenix Mountain Preserve. It proved to be one of the most dramatic sunsets I have ever experienced, complete with distant storm cells, divine cloud breaks that let sun rays travel in all directions and an open horizon line at the end that exploded in the rich colors that Arizona sunsets are famous for. I knew I had captured something truly beautiful for the film.
I submitted the footage via YouTube and then waited. Slowly over the course of a few weeks, they started posting the raw footage in an archive library on the “Life in a Day” YouTube Channel.
It was fascinating to see this archive in its uncut state. You could get a feel instantly of what might come from the movie. Eventually I was contacted by the producers and asked to send in HD master files of a few of the clips, including the sunset time lapse. I signed the release waivers and was thrilled to be accepted into the final cut stage.
As it turns out, the sunset did not make the final cut of the film. It may sound cliché to say that it really didn’t matter if my footage made it in the film or not, but everything leading up to the screening was truly the reward including—the profound feeling of being connected to humanity on the day of filming, to breaking through the fear of sharing and publicly posting my personal thoughts on love and fear.
The moments of anticipation leading up to the screening and the subsequent support of my Facebook circle of friends who were supportive, proud and excited for me. WOW. This social media evolution is truly something.
National Geographic and YouTube will launch the film theatrically on July 24, 2011, one year from the date of filming.
It turned out to be an incredibly touching film that captures an abundance of ordinary and extraordinary moments all across the globe. It is a film about our connection to everyone else on the planet on a relatively simple day in time. There is something for people to connect with there and if you can see it someday – make time to connect and check it out.
The crowning moment of the entire “Life in a Day” filming adventure. Watch in full screen mode if possible:
Written on November 15th, 2010 | Posted by Mirja Riester
Tim always has his eye on the ball—once fixated, he never lets go and never gives up. His drive, attitude and commitment have made RIESTER one of the largest privately held agencies in the southwestern United States. Tim’s focus and determination have shaped RIESTER’s culture for many years and allowed him to find partners equally relentless in their pursuit of performance—all to benefit our clients on a daily basis. Thank you Tim for always seeking to be first.
Tim Riester, with his relentless pursuit to be first, led his team to victory in a recent RIESTER kickball tournament. Photo by Robert Farthing.
