RIESTER is leading off Arizona’s multi-agency, statewide COVID-19 campaign.

RIESTER is proud to be kicking off Arizona’s statewide COVID-19 prevention effort with a campaign that confronts the misconceptions of mask wearing and other safety measures. RIESTER responded when Governor Doug Ducey called upon the state’s top advertising agencies to assist in his new public health communications strategy, and now RIESTER’s campaign will be first among this multi-firm collaboration.

Titled “Tougher Than COVID,” the hard-hitting, multimedia campaign features physically imposing individuals who aren’t afraid to show their virus-vigilant side.

This is one of two campaigns that the state selected from RIESTER’s initial presentation of ideas. The two will run along with campaigns from five other local firms, with RIESTER’s second campaign scheduled for later.

The multi-month effort is a first-of-its-kind collaboration between advertising agencies that, on any other day, are ardent competitors. RIESTER’s two COVID campaigns were also made possible by the talented support and contributions of Copper Post, Randy Geske, Big U Music & Sound, and the Leighton Agency.

This COVID communications from RIESTER represents one of many programs to assist public health and local economies created by the Firm during the pandemic. See more examples of RIESTER’s commitment to save lives.